Tom Peters – without a doubt the most influential figure in the world of management and business in the last 20 years has given a wonderful testimonial and reference to the value of Blogging on his own Tom Peters Blog http://www.tompeters.com/
Tom regularly makes his own personal views known on the Blog and when he speaks the world of business and management tends to listen.
He reckons Blogs are the way forward in business and I agree with him.
Someone asked me a while ago what Blogs do for revenue of the business. I think the answer is Blogs do nothing for revenue in themselves!
I think the relationships that I make through communicating with people from all parts of the planet may not result in any revenue generation but one thing it does is widen my thinking and puts me in touch with many wonderful people from different cultures to my own. That had got to be good learning. Without Blogs I certainly would not have exchanged such rich discussions over the last year or so that have enriched my learning.
I do not think Blogs are an overnight fad that will disappear. I believe they will go from strength to strength.
The world of management and business is changing just in case you hadn’t noticed and we just have to keep up with the pace of change.
Blogs are a superb way of making and expanding networks. Blogs in themselves are not a revenue earner – they are simply a way of making contacts. The generation of revenue still relies on nothing more complicated than hard work and always doing your homework. ‘Twas ever thus and Blogs do not take away the need to work hard.
It is rather like Microsoft PowerPoint – the technology to produce a slick and jazzy presentation does not mean that people will listen. Despite the best cutting edge technology the presenter has to have the ability to keep the audience awake!!