Women Rule the World?

“A woman knows her children’s friends, hopes, dreams, romances, secret fears, what they are thinking, how they are feeling and usually, what mischief they are plotting.

Men are vaguely aware of some short people also living in the house.”

“Why men don’t listen and women can’t read maps” (Allan and Barbara Pease)


Tom Peters has been on a roll for the last five years telling us that women are the future in management, leadership and business generally.

• Women do all the purchasing
• Women know about relationships
• Women see things men don’t see.

I believe Tom Peters has hit on something really important and one of the powerful illustrations he gives is some research on customer recommendations in a major finance company in America on customer recommendations.

The research showed that - on average - men recommend the company to between 2 and 3 friends … women recommend the company to over 22 friends.

The message surely has to be - think about how your product appeals to women...if it does …and you do a good job...the chances are you will be recommended to more people … WOW … this is not rocket science.

Clearly women are better at the ‘relationship stuff.’

The wonderful quote above from Allan and Barbara Pease best seller is precious … and in my experience .... pretty damn close the truth.

I remember quoting this at a talk I did last year and I got shot down by many 'politically correct' folks who told me this was unfair to men!!!

Mmmmmm ….. that really made me think ....

I am a man and I reckon most of my male friends would agree if they are perfectly honest!

My favourite band is Lonestar and they have a track called 'Women Rule the World' .... interesting thought .....