One GP Surgery in Torquay that I worked with and knew well advertised for a new Doctor in the British Medical Journal (BMJ) in 2003.
The BMJ is the most credible and widely read professional magazine in the medical profession in the UK.
The advert was not your normal 'run of the mill' standard advert.
It was a bit different. It prompted a better response than the normal boring advert.
It may not be academic research and it may prove nothing but at least the interest it prompted raised a smile.
Anita Roddick, Founder of the Body Shop, used to say the secret of success in business was - "Always go in the opposite direction to everyone else"
The message for managers and leaders? ... it often pays off to be different.
The message for all of us? - it is not compulsory to be miserable at work - you can laugh - even if you are a Doctor!!
Anyway ... here is the actual advert that appeared on the British Medical Journal in 2003
TORQUAY, DEVON
A lazy, full-time Partner is required to join a burnt-out team of five disparate partners in a backward-looking practice of 11,000 heartsinks from July 2003.
We are located in a dismal part of the country, with failing schools, zero culture, and miles from London. Partners’ problems include alcohol abuse, female sexual dysfunction and financial impropriety.
A one in one out-of-hours rota. Well below average income. Notes, if made, kept in a state of the art shoebox under the bed of a partner’s mistress.
Awful links with local “Murkton Moor” style DGH. If you share our grave concerns about this new confounded 1966 contract, and would like a more accurate practice profile, then please contact:-
Mrs Yvonne Bagg (in name and nature), Chilcote Surgery, Dewerstone Practice, Hampton Avenue, St Marychurch, Torquay, TQ1 3LA.
A lazy, full-time Partner is required to join a burnt-out team of five disparate partners in a backward-looking practice of 11,000 heartsinks from July 2003.
We are located in a dismal part of the country, with failing schools, zero culture, and miles from London. Partners’ problems include alcohol abuse, female sexual dysfunction and financial impropriety.
A one in one out-of-hours rota. Well below average income. Notes, if made, kept in a state of the art shoebox under the bed of a partner’s mistress.
Awful links with local “Murkton Moor” style DGH. If you share our grave concerns about this new confounded 1966 contract, and would like a more accurate practice profile, then please contact:-
Mrs Yvonne Bagg (in name and nature), Chilcote Surgery, Dewerstone Practice, Hampton Avenue, St Marychurch, Torquay, TQ1 3LA.
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