If you want to read some interesting stuff on customer relationships you would be well advised to visit the Blog of US based Steve Yastrow Steve is a friend I’ve corresponded with a few times in the last year or two. He regularly writes on Tom Peters Blog and wrote a great book called “We: The Ideal Customer Relationship.”
Steve has a common sense view of customer relationships. I find his words simple yet inspiring.
Steve’s Blog can be found at http://yastrow.com/
4 comments:
Trevor,
I am delighted that you mentioned Steve's blog and his work. Indeed, he cuts through all the jargon and needless hurdles we place in our own way, boiling things down to the essentials, giving the reader something they can actually make plans to work on.
Simplicity + Excellence = Steve Yastrow.
A little insider secret: there's a lot of great stuff to be had on his site and blog -- FREE. But it's also priceless.
P.S., be sure to check out Steve's ideas on customer "interactions" vs. "encounters." Two very powerful words to wrap your mind around. And he makes it easy.
Thanks Dan - Steve has important things to say.
Steve Yastrow offers insightful and practical advice on building meaningful customer relationships. His blog and book “We: The Ideal Customer Relationship” emphasize a simple yet effective approach, focusing on mutual respect and understanding between businesses and their customers. Having corresponded with him, I can attest to his down-to-earth perspective, making complex customer service concepts easy to grasp and apply. His work, including his contributions to Tom Peters’ blog, is inspiring and actionable, providing businesses with valuable tools to create lasting, positive relationships with their customers.
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