Sunday, November 25, 2007

Philips and Simplicity

Needless to say I am thrilled to see Philips using simplicity as their brand identity.

Philips is one of the world's biggest electronics companies and Europe's largest. It is a global leader in Healthcare, Lifestyle and Technology based products and services.

I hope this represents the thin end of a massive wedge that is needed to make the whole business world sit up and take notice.

Thanks and well done Philips for taking the initiative and leading the way in the business world and proclaiming the very same wonderful simplicity I’ve been talking about for 30 years!


David Wike said...

I have to say I was a little cynical when I read this. Advertising strap-lines, brand statements, mission statements and the like use all sorts of words to generate the image they want for a business. I am pretty sure that in most companies you could ask a sample of employees about the company mission statement and they wouldn’t have a clue. However, a quick look at the Philips website gives us this quote from the CEO, Gerard Kleisterlee: “‘sense and simplicity’ guides everything we do. We’re putting people right at the heart of our thinking and eliminating any unnecessary complexity for all our stakeholders.”

They also have a discussion forum where views can be expressed about such things as ‘Is Technology boon or beast?’ Presumably the intention is to gain an insight into customer thinking, although whether participants would represent the ‘typical’ customer is questionable.

Trevor, I suggest sending Mr Kleisterlee a signed copy of your book and a suggestion that you meet with him in the company box at the Philips Stadium next time PSV Eindhoven play Manchester United!

Trevor Gay said...

Thanks David - great comment and what a good suggestion - I will send the book!!

Marilyn said...

Hi Trevor,

I like the whole concept of sense and simplicty. Although Philips may be using it to sell products, that does not prevent us from using it as our mantra.

As an example, CBS Sunday Morning had a report last Sunday about retirement careers. One woman they interviewed had a sign over her doorway that said 'simplify.' This was inside her smaller, simpler house near a lake, which she moved to after unloading her large, 'complex' house.

Why do we have to wait until we retire to give ourselves permission to do something we CARE about? I do that now. See my gratitude list on my blog.....


Marilyn E. Jess, DTM
Distinguished Toastmaster - loans that change lives

Trevor Gay said...

Hi Marilyn

You are so right – and the good news is we don’t have to wait to retirement. We can all tackle those people who want to make our lives and work more complicated than it need be, So many times in meetings I see people nodding intelligently at some of the jargon and language. I’m afraid I am not one of them. I stop conversations and say something like - 'I don't understand that – can you repeat it please using more straightforward, understandable language?'

This is something we can all do – it would make things much less stressful I’m sure. I love your example of the person downsizing and simplifying her life. I feel I have at least another 15 years of energeticwork in me and I plan to relax a bit more when I'm 70.

I don’t want to make millions of pounds but I do want to make a difference and my passion is to make things simpler.

Thank you so much for the lovely mention on your Blog – I appreciate that!