I have just started reading about something called Corporate Social Responsibility. It seems I am a bit behind many people on this.
My limited understanding is that the ‘penny has finally dropped’ that running a business is NOT JUST ABOUT PROFITS. The best definition of Corporate Social Responsibility I have found was in yesterday’s Daily Telegraph;
‘The acknowledgement by companies that they should be accountable not only for their financial performance, but also for the impact of their activities on society and/or the environment. Striking a balance is all important.’
I think it is a wonderful aspiration that we should all aim for. I look forward to see what money is ploughed back into society by all the big companies. I have detected in the last few years a much more responsible position being taken by Tesco for instance with their continuing support to cause such as Cancer and there are many examples such as the Body Shop and Virgin of massive companies who plough millions of pounds back into good causes in the UK as well as overseas.
There is something very good about this initiative and the inter-dependence between society and business underpins it. It is perhaps appropriate that I post something about this at the time of the year too.
I love the idea and my biggest concern is that managers, academics and management consultants will turn this wonderful idea into an unnecessarily complicated process – lets keep it simple and then we all win.