I read a short and interesting book on the train yesterday. The book is called Detective Marketing: Creative Common Sense in Business by Stefan Engeseth
You can read more about the book and obtain the book at this Amazon link http://www.amazon.com/exec/obidos/ASIN/9163113899/104-5350386-4309564
Stefan and I have some things in common, not least the need for simplicity and common sense in all that we do at work. We share a passion for cutting out unnecessary and pretentious jargon that is merely designed to make it complicated for the average person to understand what you do!
I recommend Stefan’s book and its greatest strength in my opinion is that you can read it in half a day. It offers creative but really practical ideas about how to market what you do.
Stefan's Blog is at this link http://blog.detectivemarketing.com/