Wednesday, November 02, 2005

Detective Marketing - read it in half a day

I read a short and interesting book on the train yesterday. The book is called Detective Marketing: Creative Common Sense in Business by Stefan Engeseth

You can read more about the book and obtain the book at this Amazon link

Stefan and I have some things in common, not least the need for simplicity and common sense in all that we do at work. We share a passion for cutting out unnecessary and pretentious jargon that is merely designed to make it complicated for the average person to understand what you do!

I recommend Stefan’s book and its greatest strength in my opinion is that you can read it in half a day. It offers creative but really practical ideas about how to market what you do.

Stefan's Blog is at this link

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