Mr Webber is co-founder of Fast Company Magazine and has over 30 years experience of interviewing many leading leadership and management gurus, CEO's and authors in his career.
He says this:
“Some people think they need to “speak business” to prove they belong in business. They think a compulsive use of consulting buzzwords and MBA jargon makes them sound like they’ve learned the secret code. Unfortunately that kind of acronym-laced talk doesn’t demonstrate a business-smart brand; it comes across as “the brand called insecure.” A far better strategy is to know all the right jargon but to translate it into words and ideas that ordinary people can understand”
Amen and thank you Mr Webber - I rest my case for simplicity.