Thursday, August 23, 2007

What's in a name?

The NHS is not exactly passionate about simplicity.

Here are two ‘easy to remember, rolls off the tongue’ titles of NHS organisations. I was just trying to picture the staff name badges – they must be a metre wide!

Here goes …deep breath ….

In second place …. 9 Words!!

"Central Manchester and Manchester Children’s University Hospitals NHS Trust"

And the winner is …. 11 words!!

"Bedfordshire and Luton Mental Health and Social Care Partnership NHS Trust"

This is the longest title I’ve come across so far in the NHS.

Mmmmm .. I have to ask myself are these titles meant to convey user friendliness for patients and the public. If that is the intention I don’t think they are achieving their objective do you?

Can you come up with a title of an organisation more than 11 words anywhere in the world?

If not I will unofficially award "Bedfordshire and Luton Mental Health and Social Care Partnership NHS Trust" with a gong as the longest organisation title in the world!!

9 comments:

Dr Grumble said...

Could the Robert Jones and Agnes Hunt Orthopaedic and District Hospital NHS Trust share the prize?

ToMtom said...

Low Activity Unit used to be Sheffield Hallamshire-speak for Mortuary

Trevor Gay said...

Thanks Dr Grumble - that means we have a tie on 11 words so far

I like that tomtom - surely that will be an LAU - the NHS is also brilliant at creating acronyms :-)

TomTom said...

Low Activity Unit .....was written out just like that on the listing by the lifts.

I asked a nurse what it was and she suggested The Management Floor

Trevor Gay said...

The Management Floor - brilliant!!

Steve said...

Internation Conference on Harmonisation of Technical Reguirements for Registration of Pharmaceuticals for Human Use--otherwise known as ICH

Henry North London said...

the organisations that mention social care and mental health in their titles do neither properly

Luton and bedfordshire shut down their early intervention in psychosis team last year to save money


Now there is an oxymoron for you

Caroline said...

Some members of Bedfordshire and Luton mental health have damaged rather than enhanced my mental health - and that seems to be the case organisationally too. Perhaps there is another area for debate here - is the length of the name inversely proportional to the good it does?

Trevor Gay said...

Steve - 14 words – now that is a world record so far – thank you

Henry – I worked as a manager in a mental health service many years ago that closed down its Psychotherapy Service and wondered why in-patient admissions went up –why is it that only front line staff see these things and managers fail to spot the obvious!

Caroline – what a powerful and interesting insight – and conversely maybe those organisation with short names do more good – certainly in my experience with MIND.