Monday, June 29, 2009

The wonder of simplicity

Not sure whether its urban myth or not but I loved this story and I'm indebted to Bob Walker for sharing it on Tom Peters Blog today. I have heard this before but had completely forgotten about it.

Thanks a lot Bob - Simplicity truly has elegance!

"During the Space Race, NASA decided they needed a ball point pen to write in the zero gravity confines of its space capsules. After considerable research and development, a pen was successfully developed and even enjoyed some modest success as a novelty item back on Earth. It allegedly cost US$241 million. Faced with the same problem, Russian astronauts used a pencil." - Bob Walker

1 comment:

Trevor Gay said...

I'd love to hear other examples of practical simplicity applied.