tag:blogger.com,1999:blog-9533912.post2374186389023291463..comments2023-10-30T08:58:17.723+00:00Comments on Simplicity: Toilets, ghosts and good works.Unknownnoreply@blogger.comBlogger5125tag:blogger.com,1999:blog-9533912.post-88613147358446817122007-08-10T14:14:00.000+01:002007-08-10T14:14:00.000+01:00Promoting a charity or a business is a challenge. ...Promoting a charity or a business is a challenge. It is all too easy to spend money on advertising that has little benefit. Any promotional activity needs to be carefully targeted, and then the benefits must be measured to enable adjustments to be made if necessary. The most powerful promotional tool in any field is a good reputation, leading to word of mouth endorsements. But as you say Ruth, that takes time and patience. It needs to be a long term strategy.Anonymousnoreply@blogger.comtag:blogger.com,1999:blog-9533912.post-49931379718436970062007-08-10T10:09:00.000+01:002007-08-10T10:09:00.000+01:00It's good to know that they are gradually seeking ...It's good to know that they are gradually seeking this advice, I hope, as in business they also look to find advice & ideas on advertsing stratgies that compliment/strengthen their trading reputation... I certainly don't envy those involved in publicising emotive campaigns that ask only for money.<BR/><BR/>Of course the alternative, although possibly less direct can take time, patience & more manpower .. fingers crossed they opt for ground floor & front line activities first though, they are much more fun :-DAnonymousnoreply@blogger.comtag:blogger.com,1999:blog-9533912.post-74494507244663271212007-08-09T22:32:00.000+01:002007-08-09T22:32:00.000+01:00Great points Ruth and David .. I am watching ...Bu...Great points Ruth and David .. I am watching ...But not from the toilet!! :-)Trevor Gayhttps://www.blogger.com/profile/01148705981847576706noreply@blogger.comtag:blogger.com,1999:blog-9533912.post-66948327429204113952007-08-09T21:44:00.000+01:002007-08-09T21:44:00.000+01:00Hi Ruth,Unless Trevor followed my suggestion to se...Hi Ruth,<BR/><BR/>Unless Trevor followed my suggestion to set up office in his new loo, he has definitely escaped as we’ve exchanged several emails.<BR/><BR/>However, I think he’s now been taken prisoner by his charity, trying to help sort out their financial problems. As Roy Thomson indicated, time is the most valuable commodity for many people, although I suspect that many of us could use it more efficiently – I certainly could.<BR/><BR/>Your point about sustainability is very valid and in fact some charities do not survive. Many are set up by people who are well meaning, but who lack the skills to manage them in a professional way. Many voluntary organisations are now seeking assistance from people with business experience to strengthen their management structures.<BR/><BR/>I think that the high profile charities will always find enough willing volunteers, but I imagine that many smaller ones depend on a few dedicated supporters, and if they should leave for any reason, the organisation is likely to struggle. But looking positively at the situation, the UK has a fantastic record in terms of people giving generously of both time and money to help worthwhile causes.Anonymousnoreply@blogger.comtag:blogger.com,1999:blog-9533912.post-27297420965566572992007-08-09T18:47:00.000+01:002007-08-09T18:47:00.000+01:00I miss the work of voluntary .. time has it's boun...I miss the work of voluntary .. time has it's boundaries and sleep apparently is necessary !!<BR/><BR/>Good to hear your views David are you sure Trevor is not really locked 'in there' :-D lol<BR/><BR/>I think you raise many arguments with the mention of money & charity.<BR/><BR/>Whilst many choose to support, donate and champion I do wonder at internal sustainability .. can charities rely on their campaigns for financial revenue indefinitely ...Anonymousnoreply@blogger.com